DO YOU DREAD JOB HUNTING?
Are you frustrated and confused about how to get a job in today’s digital world?
Discouraged by job boards where you send your résumé with no response?
Don’t know how to answer the winner-take-all question — Tell me about yourself
This is Your Secret Weapon to Landing Your Dream Job
Finding and landing your idea job doesn’t happen by chance. You have to know the secrets of how to market yourself just like a brand to stand heads and shoulders above all other applicants.
In today’s digital world, that means learning to master the online application process and computerized resume review and matching system that rejects more than half of all applications before a human being actually sets eyes on your credentials. Then you need to know the soft skills that will allow you to get selected for and excel at the one-on-one interview process.
This step-by-step guide will teach you this unique set of skills to ensure you find a good job, get hired, and jumpstart your career – fast! You’ll also gain an insider’s view of what it takes to be the one person out of hundreds of applicants to receive the coveted offer. Don’t apply for another job before your master and apply these priceless insights to ensure your job hunting success.
In this step-by-step guide, you will discover valuable insights and tactics including how to:
• Use social media to build your personal brand
• Employ the digital tools you need to simplify and supercharge your job search
• Master the hiring process — understand what happens when you submit your résumé and job application
• Know what employers look for and reject in a candidate
• Create a powerful résumé
• Learn the secret to a winning cover letter
• Get an internship and monetize it to enhance your job search
• Craft your elevator pitch to secure a meeting
• Network your way to your dream job
• Penetrate the secret job market where more than half of all jobs are found
• Prepare thoroughly to ace the interview
• Answer the two key questions that will decide your fate
• Negotiate the highest salary and best benefits
Your dream job is out there somewhere. This book will give you the tools and know-how to find where it is hidden, get your persuasive credentials into the right hands throughout the hiring process, help you successfully complete the various interviews, and negotiate a great employment package.
You will find 33 chapters chock-full of valuable insights, tips, scripts, hacks, and key resources to make your job search easier, faster and more efficient – and ultimately successful.
The book includes examples of powerful resumes, elevator pitches, broadcast letters, the sure-fire cover letter format, samples of impactful business cards, and more. You’ll also find links to dozens of companies and services you’ll need to succeed to reach your goals.
Check out my website at www.BrandYouGuide.com for a valuable step-by-step checklist to help you map out your job finding steps – a great To Do list summarizing all you learned while reading this book.
Why I Wrote This Book
I’ve worked in marketing and business management forever – for large companies like Johnson & Johnson, Nestle, Frito-Lay, CBS and Mission Foods, and smaller entrepreneurial companies like Skinny Snacks and Biovideo.
I’ve screened thousands of résumés, interviewed hundreds of job candidates, hired scores of employees, and have mentored at least thirty college interns.
I recently started teaching Marketing and Branding at several local universities, and discovered that my bright, talented students didn’t have a clue how to find and land a job after graduation. So I wrote this book to give them – and you – the tools to find the perfect job – fast.
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Diane Huth, MA, MBA
Marketing and Branding Expert
University Professor of Marketing
Accidental Career Coach
Diane Huth loves helping other people succeed, and finds innovative and out-of-the box ways to help them meet their goals.
She is a 30+ year veteran marketing superstar, and has held top-level marketing slots at a wide range of household-name companies including Johnson & Johnson, Frito-Lay, Carnation/Nestlé, CBS Cable, and Mission Foods. Those corporate roles switched to entrepreneurial positions with start-up companies, where she has helped launch and run small firms struggling to make payroll while launching innovative products and services.
During this time, she has interviewed hundreds of job candidates, hired dozens more, and mentored more than 30 student interns.
In her “day job” she is the Chief Marketing Officer of Biovideo, an entrepreneurial company which is pioneering maternity videography. For the past 10 years, she has been a Senior Ideation Consultant for Prodigy Works, a leading innovation consulting firm which provides breakthrough new concepts for Fortune 500 companies.
And her “night job” is teaching Marketing and Branding at Texas A&M University and at University of the Incarnate Word, both in San Antonio Texas.
Diane was stunned to learn how unprepared college students were for their upcoming job search. These students had just spent 4 years of their young lives, and often $100,000 or more on college tuition, and they had no idea how to find a job when they graduated.
So based on her own vast experience, she wrote Brand YOU! To Land Your Dream Job to teach her students — and you — how to use brand-building tools and tactics to find and land your dream job.