What’s behind a med rep’s visit to a doctor? Written by an experienced family physician and illustrated with stimulating cartoons, Detailing Doctors reveals the glaring insights and thoughts of a doctor as he listens to pharmaceutical reps make their pitch. What can a rep ever do or say to annoy a physician? Find out what really happens to all those samples and learn the ten commandments of good med-repping. Chock-full of strategies that will make these encounters more efficient and productive for all, this book is a fun and informative read.
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Dr. Tomlin Paul is a family physician, university lecturer and feature writer for the Jamaica Gleaner Newspaper. He is co-founder of Health Plus Associates and has thirty years’ experience in family practice. Dr. Paul is a dynamic speaker and has been a training coach for sales reps for several pharmaceutical companies in Jamaica. In 2013 he received the Five Star doctor award for the North American Region by the World Organization of Family Doctors for his excellence as a wellrounded physician.