Most fitness professionals love helping people change their lives, but many struggle to gain new clients and build a profitable business. They end up drained instead of energized, worried instead of free, tied down instead of creating their own schedule! Following these six simple steps of I Hate Selling for the Fitness Professional will empower you to build your business from the bottom up and keep it growing—all while maintaining your love of serving your clients and members. This book will free you from the ups and downs of the fitness world and help you reach more people than ever before.
Ryan McKenzie has worked in the fitness industry as a coach and personal
trainer for over 12 years and has amassed more than 10,000 hours in
1-on-1, group, and team training. His knack for fitness and coaching runs
deep – his father was a football coach, physical education instructor, and
small business entrepreneur and his mother was a guidance counselor
and educator. Through his initial struggles in sales in the fitness industry
and lack of ability to reach those who needed help, McKenzie set out
to change the way people thought about personal training and fitness
professionals. Through his studies and daily applied work he has adapted
the proven “I HATE Selling” Sales system into a practical and successful
program that every fitness professional can use to grow their business
and reach people the right way. He has since assisted individuals and
teams grow their clientele, revenues, and profits, while increasing their
quality of life.
McKenzie is an active member of the National Academy of Sports
Medicine where is a Certified Personal Trainer and Performance
Enhancement Specialist. He also holds certifications as a Parisi Speed
& Strength Coach, TRX Suspension Training Instructor, as well as being
certified in the Functional Movement System Level 1 & 2. McKenzie
graduated from Rollins College with a degree in Psychology.