This book explores an entirely new & revolutionary approach to persuading the masses to do your bidding. To become a persuasion powerhouse, start by imagining the human brain as an electrical circuit with 8 psychological switches that all need to be turned on for an effortless YES. 90% of purchasing decisions in the buyer’s mind are the result of someone sparking that circuit into action. The result? People stop scrolling and start drooling because you have tapped into their deepest, darkest desires. Consumers scramble for their credit cards because you have managed to position your products, your ideas and YOURSELF as irresistible. People take to their social media soapboxes on your behalf, telling the world how much they love you. And the best part about this excuse-disarming, desire-cultivating, wallet-opening thing called persuasion is that you don’t have to be a natural at persuasion, to persuade!
Here are the eight persuasion switches in Mass Persuasion Method that once activated turn you into a master persuader: PERSUASION SWITCH #1 THE PRESTIGE SWITCH
PERSUASION SWITCH #2 THE BELIEVABILITY SWITCH
PERSUASION SWITCH #3 THE PARITY SWITCH
PERSUASION SWITCH #4 THE CURIOSITY SWITCH
PERSUASION SWITCH #5 THE URGENCY SWITCH
PERSUASION SWITCH #6 THE DESIRABILITY SWITCH
PERSUASION SWITCH #7 THE EDUTAINMENT SWITCH
PERSUASION SWITCH #8 THE RELATABILITY SWITCH
This book will not only show you the science and psychology behind each switch but will also give you specific, hands-on tactics that you can use on your websites, your social media & your client communications to to hook, pull, draw, magnetize and altogether mesmerize your customers and potential customers into buying from you, above everyone else in your industry…and not just once, but over and over again.
Bushra Azhar believes that human beings are irrational and trying to persuade someone through a rational argument is like trying to stop a 5 year old from Odin on M&Ms by recounting the evils of high fructose corn syrup.
She is a Persuasion Strategist and Founder of The Persuasion Revolution, where tiny businesses make big bucks, using Psychology of Persuasion. She started The Persuasion Revolution in July 2014 and managed to go from an absolute nobody with zero connections and subzero sales to $1M+ in sales, an email list of 23,000 and a buyer list of 4,000 in less than two years.