The Price of Profit is an exciting new book in the field of Corporate Social Responsibility (CSR). Offering a pragmatic, three step approach for companies of all sizes to become successful while making the world a better place.
“We live in a world where businesses are forced to choose between ‘doing good’ and making money. Those that chase profit over everything else are the ones that grow, leaving the wider interests of society in their wake.
But times are changing.
A consumer revolution is taking place, and it’s the firms that don’t do their bit that stand to lose out. The Price of Profit puts forward a clear plan for those that don’t wish to make such a moral sacrifice, paving the way for a new era of conscious capitalism.”
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Jason Wicks is an author and blogger within the field of Corporate Social Responsibility. Having studied International Business Management at the University of Surrey, he then went on to work in the CSR team at one of the world’s biggest automotive companies. He has since focussed his efforts on proposing how businesses can attract and engage with the new era of conscious consumers.