If you want to expand your business to the world’s largest e-market, this is the book you need.
This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring.
What Every Marketer Needs to Know about China
How Your Business Can Harness Chinese Social Media
WeChat: China’s Operating System
Weibo: China’s Online Hotspot
The Future: Get Ready for New Retail
Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.
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Ashley worked in China for 5 years before moving to Hong Kong in 2010. For over 10 years she worked with Chinese social media, opinion leader marketing and creative campaigns.
In 2011 Ashley established Alarice International, a social media marketing agency. In 2013 she co-founded the Russian Business Club in Hong Kong and in 2017, she launched ChoZan, a membership platform for China-focused marketers. In February 2017 Ashley has started blogging on Youtube and her dedicated business blog called AshleyTalks. She is now world’s No1 China marketing blogger with thousands of followers on Linkedin, Instagram and Youtube.
Ashley was a member of Alibaba Global Influencer Entourage 2017 and works with Tencent core founder on conquering Western social media.
Ashley often shares her knowledge and experience in a variety of magazines, including Forbes, CNBC, Huffington Post, SCMP, China Daily, Hong Kong Economic Times, Ming Pao, Jing Daily, Wen Wei Po, The Asian Entrepreneur, Jumpstart Magazine, HK01, Macau Business Daily and others.
Ashley is a frequent speaker at China Marketing Summit, WeChat Conference, InvestHK, HKSTP, The Women’s Foundation, GSMA, General Assembly, Metta, TEDx and others.