Apparel Entrepreneurship is an indispensable manual, an inspirational and educational book that will guide you in the achievement of starting and running a successful apparel brand.
This book provides you with hands-on tools, business education, and actionable steps to achieve it. It also gives you valuable advice, tips, and tricks that they don’t teach you in school, as well as telling you HOW to implement it in your business.
You will learn the full process from idea to market launch and beyond, get extensive content that will make you take full ownership and grip of your business and entrepreneurship.
You who already work in the apparel industry can deepen your knowledge and improve areas of your business where there are competence gaps. Align your business with your highest values and take your brand to a whole new level.
New entrepreneurs can gain years of trial and error work, and avoid costly rookie mistakes.
In the 21 chapters, you will learn how to advance your apparel business in a time and cost-efficient way. The book offers detailed guidance and specific action plans focused on:
Entrepreneurship, Administration, Idea & Customer Need, Market Scan, Business Plan, Branding, Money, Team
Design, Collection, Sourcing, Pattern & Prototype, Pricing, Production, Sustainability
MARKETING AND SALES
Sales, Order, Shipping, Marketing, Customer Service, After The Launch
This book is also suitable as course literature on education in fashion and textile studies.
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Ana is a former national athlete with education from cutting and tailoring school, art school, and Parsons School of Design in Paris and New York. She has over 15 years of experience from working in the apparel industry. She has designed and product developed award-winning technical products for international brands like Haglöfs, Salomon, Peak Performance, Helly Hansen, Lundhags and many more. She has also launched and run two own brands.
Klas is an IT engineer with a Master of Science degree from The Royal Institute of Technology in Stockholm and ENST in Paris. With over 15 years experience in project management, business development, tech, e-commerce, and running start-ups in an international environment. His background includes working as senior project manager for Europe’s largest workwear company, as well as starting up two clothing brands.
They have lived in Los Angeles & New York in the US, Paris & Annecy in France, Gothenburg & Stockholm in Sweden, and Romania. Their studio is now located in an old porcelain factory in the archipelago outside of Stockholm, Sweden. They work online, and the world is their workspace.
They have been working in the apparel industry many years and been involved in numerous apparel start-ups around the globe. Being entrepreneurs just like you, having the free lifestyle they have dreamt of for years, they know the feeling of being in full control of your time and business. Now they want to help you achieve your dreams, live the life you want, accomplish creative freedom, and spend it doing what you love. Apparel Entrepreneurship helps apparel businesses around the globe from idea to market launch, and beyond.