The ability to influence and persuade other people is the single most powerful skill someone can possess.
No other skill that when done correctly can have the ability to change human history for both good and bad.
The ability to sell someone on an idea is more powerful than any military and just as seductive. It is the one true super power we all possess but few know how to master. The ability to sell is the one skill that can be used in every aspect of your life. No matter who you are or what you do.
With my no ‘BS’ approach to sales, I show you first hand that you don’t need pushy sales tactics or manipulation techniques to get the deal closed. I will show you how to sell the way your clients want, as someone who is on their side of the table and who has their best interests in mind. You will not be seen as just some salesperson trying to push their stuff and trying to make a buck.
In this book I will guide you on a journey to first get your money mind right, and then get your mindset right. The reason I begin with this is that a broke salesperson is a desperate person. No one wants to work with someone who is broke. Next, I show you how to get your mindset right because 90% of success in anything is having a proper mindset. After that, I will show you how to tailor your conversation to fit your prospects personality.
In the second half of the book I show you how to properly prospect for clients and ask the right questions. Finally, I give you the keys to the kingdom and show you how to close your prospects without manipulation or being pushy. Your prospects will actually be closing you on why they need what you are offering.
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Eric Nelson is a U.S. Army Officer with over ten years of selling everything from roofs to health insurance. Eric has the grit, ethics, and determination to get deals closed. He caught the sales bug as an actor in high school. It was the thrill of performing in front of people, while never getting the attention of Hollywood, that eventually lead to a lucrative career in sales instead.
Like most people in sales, Eric learned how to sell through the school of hard knocks, where learning through trial and error was the name of the game. After many years of struggling, with no guidance, he eventually began to hit his stride and opened up his own health insurance agency, becoming a nationally, top ranked producer and team leader. It was when he got a team of his own that he vowed to make sure that his team not only had the product knowledge, but also knew how to sell the products.
It wasn’t until Eric decided to expand and create his own consulting company, RedPill Sales, that he discovered teaching sales to your team was such a rare thing. So began a yearlong research project to find out what the rest of the industry looked like as far as sales training. Much to his amazement, he discovered that most organizations were great at teaching product knowledge but did little to no training in how to sell.
A lot of the internet gurus had discovered this already and some were capitalizing on the ignorance of the masses and delivering dangerous and often times completely false information. They marketed shortcuts and manipulation tactics that might work for very short-term gains. In the long run, those tactics will ruin your credibility and damage your reputation as a sales person.
Eric created RedPill Sales as a way to counteract the destructive behavior he saw on the internet. The truth is, there are no shortcuts and most people are smart enough to see through ‘BS’ manipulation tactics.
Eric teaches a no ‘BS’ approach to sales. He shows people how to sell the way their clients want to be sold to. They want someone to be a trusted advisor with their best interests in mind, not just some sales person pushing their product to make a buck.
Eric runs his business off five tenets: Integrity, Kindness, Openness, Honesty, Respect. These, along with the values the Army taught Eric, he feels are key to operating a business that will last.