About Do The Thing: A Science-Backed Process To Help You Take Action Even When Motivation Fails And Life Gets Messy by Erin Laverone
You already know what to do, so why is doing it still so hard?
When motivation fades and life gets messy, most behavior-change advice collapses. Willpower is unreliable. Discipline becomes brittle. And the cycle of trying, failing, and blaming yourself starts all over again.
In Do The Thing, behavior change coach Erin Laverone offers a smarter, more empathetic approach to taking action. Grounded in habit science and shaped by more than seventeen years of real-world coaching experience, this book treats behavior change not as a character test, but as a practical, adaptable process.
Instead of asking you to try harder, Do The Thing shows you how to design habits that actually fit your life, your environment, and the way your brain really works. You’ll learn how to reduce friction, experiment without shame, and keep moving forward even when motivation disappears.
This is not a rigid system or a one-size-fits-all plan. It’s a flexible, science-backed framework that helps you close the gap between intention and action without perfectionism or self-blame.
You don’t need more discipline or more motivation. You need a process that works when real life shows up.
Open the book. Do the thing.
E-book ($0.99) and paperback ($9.99) available at lowest prices ever through noon central time on Friday, April 17, 2026. E-book will be discounted at 50% off ($4.99) after that through noon central time on Monday, April 20, 2026.
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Author Bio:
Erin Laverone is the Co-Founder of The Habit Coach Professionals and has spent over 17 years in the coaching industry supporting clients and mentoring coaches across 25 countries. She blends evidence-based practice rooted in habit science with real-world application to help others build sustainable behavior change. Erin lives in Austin, Texas, and when she’s not working, she can be found exploring nature by foot, bike, or watercraft—often alongside her rescue pup, Luna—or hosting friends and colleagues for community gatherings.