Investing can be intimidating, especially for the small-time investor. There are so many financial instruments to choose from, and sometimes it seems like success in investing has more to do with luck than skill. Then there is the risk of losing your lifetime savings in wild market fluctuations that are completely outside of your control. At the same time, it is foolish not to invest in the market. While most of us make money through our labor, those who invest their money are generating profits off of others work. They are multiplying their savings with minimal upfront work, with just a little bit of research. What investment could one use to reap substantial benefits without confronting the risks and complexities of the market? Welcome to the universe of ETFs!
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