How Does An Online Dating Startup With Little Funding Grow To 100 MILLION USERS?
Cliff Lerner’s online dating startup, Snap Interactive, was running out of money when he bet the company’s fortunes on a then-unknown platform called Facebook. The app achieved explosive growth, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons.
Explosive Growth is a business book like no other. This compelling and inspiring narrative gives you a step-by-step playbook to achieve explosive growth, combining lively and often hilarious storytelling, proven tactics, and numerous case-studies to help your startup achieve explosive growth
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Cliff gave up a lucrative Wall Street career to launch an online dating start-up called SNAP Interactive. With little funding, Snap established itself as one of the leaders and pioneers in the online dating industry, becoming the first social media company to become publicly traded in 2006.
SNAP’s dating apps have attracted over 100 million users and pioneered numerous online dating innovations including being the first dating site to integrate Facebook’s social features into the online dating experience. SNAP’s revenue grew 4,412 percent from 2007 to 2011, making it the 9th fastest growing internet company in the US.
Cliff served as Snap’s CEO for 11 years until 2016 when it was acquired. Since, Cliff has focused on publishing his first book called, “Explosive Growth: A Few Things I Learned While Growing To 100 Million Users – And Losing $78 Million.” Explosive Growth has been described as a business boo like no other, giving real-time insights into the lessons learned of growing Snap’s apps to 100 million users, all told through hilarious stories and case-studies.
Cliff is a leading social media and online dating visionary and spokesperson. He has appeared on CNBC, Bloomberg, Fortune TV, and many other top tier media outlets, while his products have been featured in the Wall Street Journal and The New York Times.
He grew up in long island, lives in Manhattan, and enjoys a good steak, karaoke, traveling, and playing basketball where you can usually find him working on his 3-point shot.