Marketing is hard. Whether you’re a business owner, freelancer, or pursing a business on the side, you don’t have time to waste on ineffective marketing strategies that don’t drive you the results you need.
Instead, you need Minimum Viable Marketing. In this book, you’ll learn the essential five-stage framework that any business can use to encourage growth without overwhelm. You’ll know which strategies are working to grow your business (and which aren’t), so you can make the most of your marketing resources. And you’ll know when you’re ready to expand and try new things.
Minimum Viable Marketing is not a cookie cutter solution. It’s a powerful tool that allows you to take control of your marketing, so you’re forging your own path, not trying to follow in the footsteps of the competitors who came before you.
Here’s what some readers have had to say:
“This book blew my mind. Some parts of it was a bit of a review considering I am an established business owner, but I was blown away with the methods Brandi teaches in this book. She simplifies marketing better than anyone else I have ever seen and provides a direct roadmap to marketing success. This year, I have implemented her strategies and I am already seeing more focused results with my actions. I highly recommend this book if you are new to business, overwhelmed with marketing, or not seeing results from your current marketing plan!”
“This book is honestly a total breath of fresh air. There are so many marketing books out there that are full of jargon and so many people telling you you have to be on every single platform or you don’t have a business so it’s no wonder business owners are so overwhelmed. This is different. It breaks marketing down into lamens terms so you can actually create more focus in your marketing efforts and makes it easy enough to literally take it and implement it straight away. There will be BIG changes in my business because of it.”
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Brandi C. Johnson is a marketing consultant and coach for small business owners and entrepreneurs. After spending 15 years in corporate marketing, she shifted her focus and expertise to help business owners build and implement their own marketing strategies – without having to become marketers themselves. She has a Bachelor of Science in Business Administration with an emphasis in Marketing, and a Bachelor of Arts in Technical Journalism from Colorado State University. She also has additional graduate-level coursework in marketing, project management, and business administration.