Like moths to a flame, small businesses often have a fatal attraction to their products. The lucky ones learn—often the hard way—that the only path to success is to focus on People First.
In this book, author Mike Nutley distils into ten practical lessons the knowledge he has gained during fifteen years leading marketing teams at Global Top 50 brands and, more recently, guiding start-ups in accelerator programs. These lessons are vital for anyone growing a business.
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Mike Nutley is an author, speaker and coach with a desire for helping people grow.
He has worked more than fifteen years in Global Top 50 brands building and shaping large marketing teams. In recent years he has worked with small businesses seeing them scale using his philosophy based on his experience of common patterns for failure and success. Since deploying his approach, people he's worked with rely less on hope and more on proven techniques that get results.