Every day is the first day for many new startups or companies and the last day for others, while there are many reasons for companies to go out of business, failing to reach or influence and retain their market ranks high up on the list. It is often not for lack of trying, but for lack of understanding the basic elements needed to make sustainable growth a reality.
As a Digital Marketer in the high-tech industry, I have had the privilege of working with, and for, some of the most innovative companies in the world, both as an employee and as a consultant. I have worked on projects of all sizes, each needing its own strategy and methods to reach its unique target audience and goal.
This book is a collection of my personal experiences, acquired knowledge, and insights as well as best practices for creating digital marketing strategies to reach your audience and improve your chances of converting them into loyal customers. I have also included many great tips on how to begin your journey to Digital Marketing Ninjahood.
The book is suitable for those looking to gain insight into the world of Digital Marketing, Marketers looking to enhance their knowledge of digital and business owners looking to advance their online presence.
Daniel Rosenfeld is a Digital Marketing professional, with extensive experience working with tech startups and companies of all sizes and from various industries. Daniel established and grew the online marketing at Mobileye, maker of collision avoidance systems and recently known for its positioning in the autonomous car industry and acquisition by Intel, he is currently the Director of Digital Marketing at Glide a video messaging app which recently launched the first camera band for Apple Watch.
Daniel has worked with companies ranging from startups, e-commerce, software, mobile apps to large companies and corporations. Daniel prides himself in having experience in a wide range of marketing disciplines and the ability to craft tailored strategies, which surpass goals and exceed expectations