About Signals: Common Marketing Pitfalls and How to Avoid Them
Every failed strategy sends warning signs long before the metrics catch up. Most leaders just don’t know how to read them. In Signals, marketing executive Angela Troccoli pulls back the curtain on the dysfunctions that derail companies, from startups racing to scale to established organizations navigating transformation and expansion.
Drawing on insights from twenty seasoned marketing experts and real-world case studies, this book reveals the hidden patterns behind failed go-to-market strategies, the misalignment between sales and marketing that destroys momentum, the leadership mistakes that create chaos and burnout, and the operational shortcuts that sabotage long-term scalability.
Unlike traditional marketing books focused on channels and campaigns, Signals goes deeper into the internal dynamics and executive decisions that determine whether strategy succeeds or collapses under pressure. This is the playbook for recognizing problems early and building an organization capable of sustainable growth.
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Author Bio:
Angela Troccoli is an award-winning global marketing executive with deep expertise in go-to-market strategy, product marketing, and startup growth. She has led and transformed marketing organizations across industries including supply chain software, healthcare, and digital commerce. A frequent speaker and advisor, Angela specializes in aligning marketing with revenue and business outcomes. She holds a bachelor’s degree and an MBA from Cornell University.