It doesn’t matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with.
The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome.
Make an impact. Build a predictable recurring revenue engine.
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Learn more about the writer. Visit the Author’s Website.
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Yaagneshwaran Ganesh (often called as “Yaag”) is among the top 100 global martech influencers, a TEDx speaker and a best-selling author. Yaag comes with 10+ years of experience in B2B marketing for martech organizations and startups. He has helped several startups achieve product market fit, been an evangelist for products, and helped them scale.
His recent books include:
“The Revenue Marketing Book” – released in May 2020.
“Syncfluence” – released August 2017.
“Is your marketing in sync or sinking?” – released January 2016.
He is an active member of the startup ecosystem and is part of the Google for Entrepreneurs initiative “Startup Weekend”, thus being a sounding board for startups in APAC and Europe.
He is also a member of the Forbes Council and has authored 6 books, with the latest one titled “The Growth Hacking Book”. He speaks at international forums such as Performance Marketing Moscow, Startup Communities in Germany, Chamber of Commerce Netherlands, CII, and also academic institutions such as the IITs, Saxion University of Applied Sciences and more.
Yaag also writes for major publications such as Forbes, Martech Series, Martech Advisor, Techstory, ManagementNext and more.