For example, pay per click advertising is an excellent source of attracting highly and specifically targeted
viewers. And the more you step up your pay per click campaigns, the more traffic you’ll receive.
In fact, there’s no end to the amount of traffic – laser targeted traffic – you can ultimately generate. Just
keep picking the right keywords and funding the account.
On the free side of traffic generation, you have search engine optimization at the top of the list. It’s the
most popular and widely used free method which can bring in hoards of viewers or a mere trickle,
depending on the keyword or keywords chosen for web page optimization.
But when it comes to keyword SEO, quantity doesn’t always beat out quality. That mere trickle of
viewers who respond to a certain “obscure” or less than competitive keyword might not be large in
numbers but they’ll be extremely large with regard to how targeted they are.
Conceivably, you could get much better results from the 100-a-month trickle viewers than you would
from 1000 viewers responding to some other keyword.
The point is, any targeted traffic – which means any viewer who is specifically interested in what you’re
offering – will provide solid and positive results. Whether that equates to more subscribers signing up for
your mailing list or more people purchasing your products or services, it still spells success.
Of course, pay per click and keyword SEO aren’t the only super stars in traffic generation. Another very
effective method of gaining traffic is to write and distribute your own articles.
Just pick a topic, one that relates to what you’re promoting while at the same time is associated with a
targeted keyword. Then write an article around that topic and include links that funnel people to the
page or pages that contain information about any product or offer you mentioned in the article.
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