About Value Centric: The Proven Framework for How Modern Companies Transform and Win by Dov Shenkman
Most companies are executing flawlessly… on the wrong strategy.
Markets are shifting faster than ever. AI is rewriting business models. Supply chains are volatile. Customers expect more while margins tighten. Yet most organizations still operate in silos—optimizing functions instead of maximizing value.
In today’s hyper-connected, choice-abundant marketplace, this approach isn’t just ineffective—it’s dangerous.
The organizations that consistently outperform have discovered a different path: simultaneously optimizing customer value and business value.
Value Centric introduces a proven enterprise framework that transforms how modern companies plan, decide, and win.
Drawing on more than three decades of hands-on leadership across global enterprises, Dov Shenkman reveals how Value-Centric Integrated Business Planning (IBP) aligns strategy, finance, operations, and customer priorities into one unified value engine. This framework recognizes that the most profitable businesses operate in “mutual value zones” where delighting customers systematically generates superior business economics.
More than a process, it’s a mindset that creates mutually beneficial relationships where both customers and companies consistently win—optimizing for outcomes that maximize value on both sides of the equation.
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Author Bio:
Dov Shenkman is the CEO and Founder of Atid Group and a trusted advisor to executives and founders navigating enterprise transformation. Over more than three decades, he has led large- scale reinventions across Fortune 500 and growth-stage organizations, aligning strategy with execution and turning complexity into measurable value.
With deep experience at the front lines of global supply chains and enterprise renewal, Dov is passionate about building value-centric organizations—designed to thrive in volatility, scale with discipline, and create enduring competitive advantage.