Tell us about yourself and how many books you have written.
I’m the founder of Getleado where we help B2B Service-Based and Tech companies to grow sales pipeline and scale revenue with the Full Funnel System B2B Marketing.
I live and breathe B2B marketing since 2007.
In 2007 I had started marketing career as a sales rep at Kimberly Clark, then switched to trade marketing and worked as CMO at German consulting company.
In 2013 I started to work as a B2B marketing consultant and founded Ad.Wize – B2B Inbound Marketing agency, which works with clients from the CIS markets.
Starting from 2013 I have helped to implement full-funnel marketing and scale revenue for companies from different industries as B2B SaaS, system integration, IT outsourcing, hygiene manufacturing, gas fire extinguishing modules manufacturing, cosmetics, etc.
In 2017 I founded Getleado and B2B Marketers&Founders community to help B2B companies from the whole world implement and leverage full funnel system B2B marketing.
Up today I wrote two books: B2B Growth Deconstructed and LinkedIn Content Marketing.
What is the name of your latest book and what inspired it?
My latest book “LinkedIn content marketing” is about generating high-quality B2B leads on LinkedIn without cold messaging and ads.
From my experience, many B2B companies are spending thousands of dollars per year on people, automation software and paid promotion on LinkedIn without a clear idea of the ROI they’re getting from their LinkedIn marketing efforts.
Their challenges typically include:
+ publishing content that attracts the wrong audience or doesn’t generate traffic,
+ sending mass invitation requests and then spam people asking for a call,
+ sending InMail messages trying to generate meetings,
+ running LinkedIn ads with a brutal cost per click and zero results.
I hate the pushy sales approach so one year ago I started to implement inbound marketing on LinkedIn. When I created a steady flow of inbound leads for Getleado, I started to implement the same framework for my clients.
In the book, with my co-author Ricardo Ghekiere, we share the exact same steps you need to follow to generate high-quality leads from LinkedIn through inbound marketing in a systematic and proven way.
Do you have any unusual writing habits?
Not really. I have a “writing framework”. I switch off my phone and social media and just write.
What authors, or books have influenced you?
80/20 in Sales and Marketing by Perry Marshall. This book contains the most evergreen and crucial advice on how to run your own small business, and focus on what is really important in business, marketing, sales, and personal life.
What are you working on now?
I’m working on launching the paperback version of LinkedIn content marketing book and, then, plan to start writing the Full-Funnel B2B Marketing book.
What is your best method or website when it comes to promoting your books?
I’m in the marketing industry, so the best channels for me are Product Hunt, LinkedIn, and Facebook communities. Product Hunt generated around 1000 customers on the launch day,
Do you have any advice for new authors?
Focus on your writing instead of polishing and editing the content. The first version of the book won’t be a masterpiece but the more you’ll practice, the better it would be.
What is the best advice you have ever heard?
My football coach once told:
“You can lose this game. Even FC Barcelona loses. But you must try your best so even if you lose, you’ll look like winners.
We lose only when we mentally agreed to lose”.
What are you reading now?
How to get meeting with anybody by Stu Heinecke
What’s next for you as a writer?
I plan to write a book about full-funnel B2B marketing.
If you were going to be stranded on a desert island and allowed to take 3 or 4 books with you what books would you bring?
Here is my personal list.
1. Biography of Andre Agassi. Andre’s story resonates with my own, so this is the best ever motivational book I’ve ever read.
2. Agile results or Getting things done. The best books to organize yourself and leverage your time successfully.
3. 80/20 in sales and marketing by Peery Marshall. One of the best business books for entrepreneurs.
Author Websites and Profiles
Andrei Zinkevich Website
Andrei Zinkevich Amazon Profile
Andrei Zinkevich’s Social Media Links
Facebook Profile
Twitter Account