Tell us about yourself and how many books you have written.
I’m a business consultant and personal coach. After a successful marketing career at multinational Procter & Gamble, I’ve since worked independently as a consultant with clients including Burberry, Vertu, and increasingly also small businesses and startups. Today, I mentor entrepreneurs and young managers while I juggle my own three businesses.
My first business was my digital marketing consultancy, Crocus Communications, and I’m passionate about teaching people how to engage with consumers using digital media without becoming distracted, or intimidated, by the technology behind it. Last year I co-founded Wolf Leaders Academy, which provides training for a new generation of managers in the world of business. Having qualified as a certified professional coach, I now empower people through my personal coaching practice, One Step Outside, to take ownership of their own careers and transition into becoming an entrepreneur, changing career direction, or following their passion whatever that might be.
I’m a published writer, with articles appearing on Inc. Magazine, Business Insider, and other online publications, and I’ve now co-authored my first book, just launched on Amazon.
What is the name of your latest book and what inspired it?
My first book that’s just been published on Amazon is How to Succeed in Your First Job, co-authored with my business partner, Serena De Maio.
Together we founded a training organisation, Wolf Leaders Academy, to help young professionals become the best leaders that they can be, and we work with small companies and organisations to run workshops and arrange individual coaching support where needed. We originally put a guide together on our website and we realised that a comprehensive book available for sale on Amazon would be an invaluable resource that would reach a larger audience. We plan to launch other books in this Get Ahead of the Pack series with the same kind of format, focusing on key areas of expertise and including personal stories from experienced professionals sharing their advice.
What authors, or books have influenced you?
I don’t have any specific idols or role models whose style I’ve tried to emulate, if for no other reason than the fact that I have a bad memory, which means that I can’t remember anything that I’ve read! I can only assume, though, that I’ve absorbed something from the countless novels, memoirs and business books I’ve read over the years.
What are you working on now?
My business partner and I have already kicked off work on the second book in our Get Ahead of the Pack series. Other than that, I’m always working on blog posts for my main website as well as articles for my business sites and for other media outlets.
What is your best method or website when it comes to promoting your books?
Publishing on Amazon and using their KDP Select Program gives you access to their global platform as well as a range of promotional tools. Other than that, I come from a marketing background and so of course I’m applying the branding and marketing strategies that I’ve learned during my career. That being said, I’m new to book publishing so let’s see how I do!
Do you have any advice for new authors?
Start writing! So many of us dream of writing a book and the reality is that it’s never been easier – that is, it’s never been easier to publish, to market and promote your book; you still have to write the book! Having the idea and then the discipline to stick with that idea and sit down and write until it is finished, that’s the hardest part. So start writing – and you’ll be halfway there!
What is the best advice you have ever heard?
What are you reading now?
I’m always reading several books at once, on my Kindle app, on Audible, and sometimes also in hard copy. I mostly read non-fiction business books and I’m currently reading Born for This by Chris Guillebeau, Mastery by Robert Greene, and Delivering Happiness: A Path to Profits, Passion and Purpose by Zappos CEO Tony Hsieh.
What’s next for you as a writer?
Now that I’ve popped my publishing cherry, I’ve got the confidence to proceed with my other book ideas. In addition to the second book in our Get Ahead of the Pack series, I’m planning other books in the self-development genre as part of my career coaching business.
If you were going to be stranded on a desert island and allowed to take 3 or 4 books with you what books would you bring?
I’d have my iPhone with the Kindle app so assuming 4G and a solar powered charger I would have an unlimited library of books at my fingertips! If that is cheating, I’d take… an anthology of Jane Austen novels, The Lord of the Rings trilogy, and all of Harry Potter. Still cheating? 🙂