About Building the Bridge
In Building the Bridge, Candace Greenwood offers new strategies to help community based Senior Housing marketers grow their census by improving their discovery and closing skills. We delve into the fundamentals of managing emotions and how those emotions can assist or impede potential move-ins into the community. We explore family dynamics and how to create thoughtful, personalized plans to move inquiries forward.
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Author Bio:
Candace Greenwood, MASLH, CSA, is a specialist in senior housing, having held positions in Administration and Marketing in both assisted living and memory care for over 15 years.