Tell us about yourself and how many books you have written.
I’m a career marketer and have managed the marketing strategy and execution for some of the most respected and forward thinking brands in IT, technology, distribution and retail, achieving some exceptional results and growth. My expertise spans across a wide range of marketing disciplines from demand generation and digital marketing programmes through to events, social media and customer lifecycle and more.
The Entrepreneurs Marketing Manual is my first (and currently only book to date) and one i’ve written for the entrepreneur/ startup or small business looking for a comprehensive guide to all forms of marketing that they can easily and effectively use to maximise their own execution.
What is the name of your latest book and what inspired it?
Although my professional career has mostly been spent in corporate organisations, i’ve spent a lot of time in recent years working with small businesses and startups and realised that so often marketing was misunderstood or over complicated. I wrote The Entrepreneurs Marketing Manual to help build a blue print for small business owners to help really deliver excellent marketing in the most effective way possible.
Do you have any unusual writing habits?
With this being my first book i can’t really say if i have any unusual habits but i’m pretty methodical and structured in how i wrote it; creating an overall framework for the flow and then filling in the pieces in an order that felt logical
What authors, or books have influenced you?
I’m a huge fan of marketing gurus such as Seth Godin, but i’ve also been hugely inspired to take this journey from different angles – books from the likes of Robert Kiyosaki, Dale Carnegie, Tony Robbins, Tim Ferriss and Stephen Covey have all been hugely powerful in my life.
What are you working on now?
I’m currently working with a few small businesses to help them on their marketing and brand building journeys as well as preparing to deliver some presentations with The Federation of Small Businesses. Once i’ve moved house in the next few months i’m going to get to work on developing a couple of creative product ideas i’ve got swirling around in my head.
What is your best method or website when it comes to promoting your books?
I may know marketing, but book marketing is all totally new to me. Social media, word of mouth referrals and influencer marketing are all great free tools to start things going though.
Do you have any advice for new authors?
Don’t be afraid to try. Don’t be afraid to ask for help. Don’t be afraid how you might be judged. Don’t be hurt if the feedback isn’t always positive. You learn from your mistakes and you build successes from your failures and you can only achieve things if try in the first place.
What is the best advice you have ever heard?
Perfection isn’t achievable so don’t chase that, just put your heart into it and grow from there.
What are you reading now?
I’m an audio book addict and read/ listen to at least 1 a week – i’m currently reading the fascinating story of drive and near super-human life from David Goggins.
What’s next for you as a writer?
Practice and take all the feedback i can!
If you were going to be stranded on a desert island and allowed to take 3 or 4 books with you what books would you bring?
Rich Dad, Poor Dad by Robert Kiyosaki.
Jurassic Park by Michel Crichton.
The Richest Man in Babylon by George S. Clason