Tell us about yourself and how many books you have written.
I have spent my 40 year career in sales, and decided to write a few books to pass along what I learned.
I have six books. All on the subject of selling and advertising. They are written primarily for small business owners and salespeople.
What is the name of your latest book and what inspired it?
Selling Essentials. It’s written for brand new salespeople, starting their career. It helps them develop the habits and aptitudes that will determine how well they succeed with their company.
What are you working on now?
A book titled Marketing To Sell. It shows how to use marketing techniques to increase your sales results.
What is your best method or website when it comes to promoting your books?
Video. I create lots of videos talking about points I cover in one of my books. The videos create interest and then the people click the link that goes to my Amazon sales page. Lots of books sold that way.
Do you have any advice for new authors?
Writing books is maybe 10% writing the actual book and 90% selling the books. The books in your genre that are the top selling books? Those books are marketed. And the author is doing much of the work. My advice is to read the best selling books on book marketing.
Author Websites and Profiles
Claude Whitacre Website
Claude Whitacre Amazon Profile
Claude Whitacre’s Social Media Links
Facebook Profile
Twitter Account