About Don’t Eat Your Bait: The Northstar Living™ System: Why You’re Tired, Broke, and Stuck—and How to Multiply Your Way Out by B. Shane Long
Are you consuming the very resources meant to help you thrive?
In this transformative guide, B. Shane Long reveals how he went from $680,000 in debt, three failed businesses, and a marriage on the edge, to a life of purpose, peace, and seven-figure success. Drawing from personal trials and triumphs, he introduces the NorthStar Living℠ System, a framework designed to help you stop sabotaging yourself and start multiplying your time, energy, relationships, and possessions.
Inside you’ll learn how to:
– Define your True North Values to gain lasting clarity
– Build a personalized NorthStar Life Charter that keeps you aligned
– Set QUEST Objectives that turn vague goals into actionable strategies
– Apply Zero-Based Calendaring to master time like money
– Multiply your resources to thrive holistically
If you’ve ever felt the frustration of being stuck despite your effort, Don’t Eat Your Bait is both a memoir and a manual—a proven path out of exhaustion and into abundance.
Perfect for readers of The 7 Habits of Highly Effective People by Stephen R. Covey and Your Best Year Ever by Michael Hyatt.
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Author Bio:
B. Shane Long is the founder of The Bigger Fish Group and creator of the NorthStar Living℠ System. A certified John Maxwell Team coach, speaker, and trainer, he blends decades of leadership, consulting, and ministry experience with a passion for helping others thrive. He lives with his family, fueled by faith, learning, and the outdoors.