Tell us about yourself and how many books you have written.
James Seligman was the Director responsible for the Master’s in Marketing Management at the School of Management, Faculty of Management and Law, University of Southampton. An innovative 12-month international program uses the new DNA model of marketing theory and practice modules developed by the Marketing subject group. He joined Southampton University in 2008 and retired in late 2015. The MSc in Marketing Management degree has broad commercial support as it produces students who are trained for today’s marketing challenges and considers technology an enabler in modern marketing.
He has a Master’s in Marketing and three undergraduate degrees in Business Administration, Educational Studies, and Psychology. His PhD is on Customer Experience and Technology.
As a Principal Fellow, he was also engaged in educational development and the student experience. The author of several books and journal articles, James research interests lie in the marketing of education, CRM, and CEN, as well as the more comprehensive marketing characteristics of Brand, Strategic Marketing Intelligence, Analytics, Integrated Marketing Communications, Value Propositions, and Customer Insight, CEM and technology, Artificial Intelligence and Machine Learning in Marketing.
Before this time, he had a successful thirty-year commercial career as an international senior executive with Coca-Cola, Pepsi, Beecham, Timberland, Commonwealth Games, and Speedo International group of companies.
I wrote books in three categories the first one is academic, the second is mystery and crime and children’s
What is the name of your latest book and what inspired it?
OUTBACK – THE ASSASSINATION OF AN AUSTRALIAN PRIME MINISTER
The Australian Prime Minister is underwater in the poles, policies covering land rights and mining are destroying the environment slowly causing climate change.
Not known to him or his protection team are a team of terrorists in the country hell-bent on destroying the PM and his policies.
I was educated and lived in Australia, and have a strong bond with the land and its people.
Do you have any unusual writing habits?
I am highly detailed and research people, places, events to ensure they exist, making the story truthful and educational.
What authors, or books have influenced you?
ALL OF THEM… KNOWLEDGE IS POWER.
What are you working on now?
Further novels and research papers see jseligman at www.researchgate.com
What is your best method or website when it comes to promoting your books?
jseligmanbooks.co.uk
Do you have any advice for new authors?
Keep fighting
What is the best advice you have ever heard?
You never stop learning
What are you reading now?
Research papers
What’s next for you as a writer?
Research
If you were going to be stranded on a desert island and allowed to take 3 or 4 books with you what books would you bring?
Bible, Art of War,
Author Websites and Profiles
Dr James Seligman Website