About Freedom to SHIFT by Maureen Gibbons, MD
Success shouldn’t feel like failure. Yet here you are, accomplished but exhausted.
Dr. Maureen Gibbons (Dr. Moe) was an emergency physician who loved her work but found herself thinking “my soul is tired” while drowning in waiting room volume at 4 AM. She knew that with more bandwidth, she could be a better doctor, a better leader, a better human. That’s when she discovered the framework that changed everything.
In Freedom to SHIFT: A Proven Path to Stop Trading Time, Start Creating Freedom, and Shape What’s Next, you’ll learn:
The SHIFT Framework – 5 steps to move from overload to sustainable freedom
Why bandwidth is the real problem keeping you stuck (not work-life balance)
Why fixing your bandwidth starts with your biology
Why you don’t need another course or credential to start
How to find your first 10 paying clients through simple conversations
Three scalable business models that work for busy professionals
Freedom to SHIFT transforms overloaded high achievers into people with a voice and a choice. This book helps you recognize the patterns keeping you trapped and gives you a clear path forward, without burning the boats or starting over.
Perfect for readers of Buy Back Your Time by Dan Martell, Atomic Habits by James Clear, and Company of One by Paul Jarvis, Freedom to SHIFT shows you how to stop surviving your success—and start shaping it.
Dr. Moe built her business by accident. Imagine what you could build on purpose.
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Author Bio:
Maureen Gibbons, MD, known as Dr. Moe, is a dual board-certified physician who accidentally built a business while helping patients get healthier and navigate healthcare. A longtime coach with decades of experience in personal and professional development, she discovered that career overload and physical overload aren’t separate problems—they’re symptoms of the same broken paradigm.
After years of successfully carrying a full life as an emergency medicine physician, mom, wife, and Ironman athlete without burning out, she knew she could help more people if she could just create more bandwidth. She accidentally created AMS Lifestyle Medicine, a fully remote nationwide practice, and developed the SHIFT Framework to help overloaded high-achievers move from surviving their success to designing sustainable freedom.
Her approach starts with a simple truth: fixing bandwidth starts with biology. She helps professionals create the energy and clarity to shape what’s next without burning out in the process.