About Gen X Asian Americans
Gen X is known as “America’s middle child.” A generation that’s not interesting for the press. And within Gen X, Asian Americans are a small population that’s largely been perceived through stereotypes. Very few Americans truly understand and appreciate the diversity within this cohort.
So who exactly are Gen X Asian Americans?
Born between 1965 and 1980, they are key contributors to the advancement of science and technology. They are a powerhouse of consumer spending. They cast significant influence over civil rights.
This book uncovers the personal journeys, aspirations, and future outlooks of 60 Gen X Asian Americans. Some immigrated to the US as children, some as adults, while others have lived in California their whole lives.
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Author Bio:
Wei Qin is the Head of Global Insights at an Ingredient Manufacturer. She is a Gen X Chinese who immigrated to the US in 2001 for her PhD on consumer perceptions towards new food technologies at Pennsylvania State University. She has spent over 25 years as a consumer researcher guiding product innovations and technology development in leading consumer packaged goods companies and flavor and fragrance manufacturers.
Wei lives in New Jersey with her daughter, Jennifer. She has a broad range of interests, including reading, playing tennis and golf, hiking, cooking and trying new things. Some fun facts about her are that she developed a mini biosphere during college, which was displayed at the Chinese National Science Museum for 6 months. She participated in a NASA Food Development competition at Penn State and her team was the second-place winner.