About Get the Cheese: The Demotivational Road to Health, Wealth, and Real Happiness by Damian Andrews
Everyone wishes to be happier, healthier, and wealthier. But, if everyone wants it so badly, why do so many people struggle to achieve it?
It takes more than knowledge to succeed. Action is not enough for long-term success.
The iPod’s success was not a fluke. Steve Jobs’ success is replicable. Dropbox founder Drew Houston, Pinnacle Group founder Nina Vaca, and others followed the formula. The success principles are seen in the Great Pyramids and the Apollo missions.
Get the Cheese author Damian Andrews takes you on an entertaining and witty out-of-the-box journey. From stories of cave dwellers to today’s great business leaders. You’ll learn that the secrets to health, wealth, and happiness already exist within you, and learn how to let them out.
As Shakespeare said, “There is nothing either good or bad, but thinking makes it so.”
Book Excerpts
What really inspired the iPod?
“Giving up, Steven sighed and looked across the room. The latest ‘Gift from Bill’ mocked him from the coffee table. Someone thought it was funny to set it up in his office. It was an ugly industrial-looking box with an even uglier-looking screen box on top. Steven whispered, “Oh, you know, there are 114,000 known viruses for that thing. Time to think different for the cure.”
In a flash, the music player hurtled across the room in a graceful arch. It smashed into the screen. First imploding, and then shards of glass sprawling across the coffee table. As the last of the glass came to rest, a small wisp of smoke exited the top of the broken screen. With grace, it circled and then dissipated, leaving an ozone/phosphor aroma in the air. It was a picture-perfect moment. “If only my phone had a camera to immortalise the moment,” Steven thought.”
Apple’s iPod Success
“Often, the first movers are mistaken for trailblazers in the grand annals of innovation. This misconception is far from the truth. Most figures lauded as pioneers were not the first. Their difference was that they made the innovation work.
Ford, Gates, Lucus, and Jobs created viable financial and cultural touch points. They did this using already-established concepts. Add to the list Coca-Cola, Sony Playstation, McDonald’s Happy Meal, Amazon Kindle, Tesla Model 3, Google Search, and many more. Despite their late entry, they all became more than a product. They transformed into icons of the world in which we live.
In the same manner, the iPod wasn’t the first MP3 player. Yet its success and effect on the music industry are undeniable.
There is so much more than being first. The skill is in the flair, finesse, and foresight to perfect the concept. To make it both appealing and a commercial success. There are many examples of products that were not the first but became successful.”
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Author Bio:
Damian Andrews
Sliding Elephants through Eyes of Needles
A finalist in the 2023 Business Excellence Awards Damian Andrews draws on skills learned in Australia’s Special Air Service Regiment (SASR), as a Corporate Recovery Specialist and expert advisor to national and international companies.
Also a study of psychology and NLP Damian refined and developed unique unconscious learning techniques to rapidly implement personal and business change with micro-learning, social-learning and gamification.
Posting to Australia’s Special Air Service Regiment, he was exposed to high stress, life or death scenarios and developed his ability to quickly adapt, work cohesively and be tenacious.
Damian’s studies included a Bachelor of Commerce (Accounting and Law) and Bachelor of Business.
As a Corporate Recovery Specialist, Damian excelled at bringing calm and order to highly stressed and distressed businesses. Developing keys for successful business turnarounds and implemented many successful financial management and KPI tracking tools.
Under his own banner, Damian provided instrumental change to large companies and government organisations.
The business sectors Damian has operated in includes manufacturing, property holdings, IT, retail, professional services, large retail fitouts, apartments, commercial, civil, infrastructure, road, rail and renewable energy.
Damian was the CEO of the Family Peace Foundation created to help prevent domestic violence. A passionate believer in the global community he launched 'SHAIR dot care'. An all inclusive global community sharing experience, strength and hope to create strong, healthy and inspiring relationships.
Damian has spoken to audiences around the globe bringing fresh life to often overlooked fundamental principles essential for rapid success.
He exists to improve efficiency in operations, increase value and disrupt current norms to make the world a better place.
Damian’s believes inside you is unlimited potential to change the world for the better
Most of all he’s a proud dad and loves spending time with his son.
11/02/2023