Tell us about yourself and how many books you have written.
I’m a serial business entrepreneur, who now specialises in working with businesses who want to expand quickly without prostituting themselves or offering deals that are unsustainable over the long term. I work with businesses large and small to help them put simple but powerful systems into their operations that supercharge customer loyalty, reputation and referrals, from the start, as the no 1 business-building strategy.
I’ve written 4 books of this subject: ‘Great or Poor’, ‘Sales through Service’, ‘The Reputation Book’ and ‘Slow Selling’
What is the name of your latest book and what inspired it?
‘Slow Selling’ is deliberately titled to stir questions in people who see it: why would we want to sell slowly? Surely we want fast sales?
‘Slow Selling’ exposes and debunks all the popular ‘sales building’ and ‘quick fix’ old hat ideas of the past, and instead offers a more principle centred, joined-up approach to sales and business operation, in the world of two-way mass communication and the empowered customer.
Do you have any unusual writing habits?
I write in my campervan parked on Dartmoor!
What authors, or books have influenced you?
‘The 7 Habits of Highly Effective People’ – Dr Stephen Covey
‘Good to Great’ – Jim Collins
‘The Speed of Trust’ – Stephen M R Covey
‘How to win friends and influence people’ – Dale Carnegie
and many more!
What are you working on now?
I’m putting together the ‘Slow Sellers Association’: an online platform for Business Owners, Leaders and Managers that will deliver 3 things for them:
1. Expertise (to get systems right)
2. Confidence (support of experts and a community)
3. Recognition (a public declaration of quality: being a ‘Slow Seller’)
What is your best method or website when it comes to promoting your books?
I blog 2 or 3 times and week on my own website and on Linked In
Do you have any advice for new authors?
Focus on what you LOVE and what you’re passionate about: people can tell!
What is the best advice you have ever heard?
Success is all about spending your time doing something worthwhile and fulfilling: do this well and the money will follow (not the other way round).
What are you reading now?
The Four Legs of the Table: Raymond Ackerman
What’s next for you as a writer?
Who can tell?
If you were going to be stranded on a desert island and allowed to take 3 or 4 books with you what books would you bring?
‘The 7 Habits of Highly Effective People’
‘The collected works of PG Wodehouse’
‘The collected works of Shakespeare’ (corny, I know)
‘How to stop worrying and start living!’