Interview With Author Isaac Mashman
Tell us about yourself and how many books you have written.
Thank you so so much to the Awesomegang team for along with the opportunity to sit down and do this interview. My name is Isaac Mashman, I’m primarily a businessman first. Writing books is secondary to what I do, but is something that I have a deep care and interest in. As of today January 30, 2024 I’ve written one book that is published, but I am working on an expanded edition of work, as well as an entirely separate and unusual experimental crime thriller, which will also be coming out this year.
What is the name of your latest book and what inspired it?
I published Personal Branding: A Manifesto on Fame and Influence on November 1st, 2021 off of the back of a lot of misconceptions in my business. I run a public relations, firm and specialize in personal branding, and one of the things that I saw time and time again was this conversation that your personal brand is something that you create with every social media profile and is only new because of the various forms of media and communication today. My manifesto is a much more philosophical work and I breakdown what your personal brand is and how the concept has been around since the beginning of civilized man. Although it is rather short, my second edition will be four times the length.
Do you have any unusual writing habits?
Yes, actually! The way that I’m able to write faster and maintain a consistent tone is using voice to text. My books aren’t 100% written in this way, but if I am feeling particularly inspired in the moment, or don’t feel like typing on my keyboard, I will pull out my phone and record myself speaking and transcribe it directly to words. From there, I’ll edit it for grammar and any mistakes.
What authors, or books have influenced you?
I am a massive fan of nonfiction new thought materials, such as Napoleon Hill’s, Think and Grow Rich, How to Win Friends, and Influence People by Dale Carnegie, and some lesser known works like the Empire of Business by Andrew Carnegie, which is a compilation of all of his various essays and letters. The farther back to the source material I can go the better! I actually have a collection of vintage material.
What are you working on now?
Like I mentioned a couple questions back, I’m working on the second edition of my manifesto, which will allow me to dive much deeper into strategies and the psychological aspects of building your personal brand. The fiction book which is separate, but also coming out this year is something entirely different that I’m dedicating to my grandmother and having it edited by my mother. It’s a little bit of a passion project, and I don’t usually say that, but it discusses not so much addiction to substance, but addiction to action.
What is your best method or website when it comes to promoting your books?
I’m an advocate for ownership. For any authors who are reading this, I’d 100% recommend that you have your own website built that way you can collect emails, craft a newsletter, and so forth. A website takes time to build credibility and domain authority, so the sooner you can get started the better. You can find my website at isaacmashman.com.
Do you have any advice for new authors?
Go wide! I’ve had clients who are interested in becoming authors ask me time and time again about distribution and marketing strategy, and I always encourage them to get their book posted on as many platforms as possible, as well as as many formats as possible. You should have a paperback, digital version, and even an audiobook. Although you might have your book published on a dozen different sites, that doesn’t necessarily mean you promote each and every site, rather, you are maintaining visibility, and potentially gaining organic sales.
What is the best advice you have ever heard?
It’s actually advice that I give myself. At the center of all achievement is personal growth. Anything I want to accomplish and any person I would like to become, requires me to put forth dedicated self-development.
What are you reading now?
I’m currently reading the Harry Potter series in which J.K Rowling’s writing style of third person limited is inspiring my own perspective for my fiction book. I also have some nonfiction books that I will be reading and studying such as The Master Key System by Haanel.
What’s next for you as a writer?
Improving my vocabulary, progressing my writing style, and having consistent works that I can take pride in and promote for the rest of my life. Although being an author, isn’t my higher caricature, it’s something I enjoy exploring.
If you were going to be stranded on a desert island and allowed to take 3 or 4 books with you what books would you bring?
This might strike many as surprising, but I would bring a copy of the King James Bible, the Quran, The Law of Success by Napoleon Hill, and a dictionary. This would give me the ability to examine more of my spiritual and metaphysical existence, provide sanity, and be entertained by some of the various historical stories in these religious texts.
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