About Leaving the Base Camp
Leaving the Base Camp reveals the unconventional growth and management strategies Ilma Tiki used to bootstrap MailerLite from basecamp to a $90+ million exit, turning a small Lithuanian startup into a global brand, and building a globally-distributed remote team along the way.
Ilma’s story proves that you don’t need to move to Silicon Valley, raise funds, and risk it all to grow a startup. Alternative paths aren’t just for lifestyle businesses: you can use them to grow wildly successful companies with millions of users.
The entertaining tale is full of practical advice from Ilma’s 10-year-plus journey. You’ll discover the strategies that helped her leave base camp and scale the company while pioneering an asynchronous and productive remote work culture loved by team members in over 35 countries.
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Author Bio:
Ilma was born in Lithuania just before the collapse of the Soviet Union. She learned at a young age that change is inevitable and freedom is never to be taken lightly.
She started her career in the banking sector, where she saw how typical corporations operated and knew there had to be a better way. After banking, Ilma spent time in the art world, working with contemporary art collectors. Here she became more curious about the world and learned to trust her intuition.
These experiences helped shape Ilma’s approach to business, which she used to spearhead MailerLite’s marketing efforts and create a global brand with more than a million customers.
MailerLite also pioneered remote work at a time when working outside the office was rare. Ilma built and led a team of globally distributed workers while learning to connect remotely and communicate asynchronously.
In 2022, MailerLite was sold for over 90 million USD. Today, Ilma balances her work as the COO of MailerLite with continuing to grow The Remote Company, a network of remote-first tech companies. Its portfolio includes Ycode, MyZenTeam, and Partnero.
Ilma is an explorer, partner, mom, daughter, entrepreneur, friend and team member. She’s passionate about connecting people online or offline, bringing creativity to life and learning something new every day.