Interview With Author Nathan Clarke
Tell us about yourself and how many books you have written.
I’m Nathan Clarke, a technology leader and entrepreneur driven by a passion for innovation and a commitment to making a difference. My journey began in a small Irish town where opportunities were limited. Through years of volunteering in youth centres, I focused on empowering the next generation by teaching resilience and the importance of creating one’s own opportunities. This groundwork ignited my mission to level up society through technology and education.
As a #1 bestselling author in Business Management and Leadership for my first book “Pragmatic Time Management: A Productivity Multiplier,” on Amazon in 2024, I provide practical insights that resonate with professionals seeking to enhance their productivity and achieve meaningful outcomes. My dedication to technology’s potential for good has been recognized by the Royal Academy of Engineering, specifically for my work with iCreateWords, a platform designed to democratise access to effective branding and marketing technology solutions.
My role as a LinkedIn Top Voice in 2024 and LinkedIn Top Voice in AI in 2023 underscores my thought leadership in digital marketing. I specialise in creating data-driven branding strategies that harness SEO techniques and content creation, ensuring startups, founders and SMEs can thrive in competitive environment. With extensive experience as a ghostwriter and content creator, I focus on building narratives that not only engage audiences through authenticity but also drive impactful growth marketing.
My commitment to sustainable growth strategies, grounded in audience insights and innovative marketing solutions, fuels my drive to help businesses leverage AI and deep tech to achieve their goals.
What is the name of your latest book and what inspired it?
My latest book is titled “Pragmatic Time Management: A Productivity Multiplier,” and it embodies the lessons I’ve earned from years immersed in the complex world of deep tech and innovation. As a modern leader, coach, and mentor, I’ve experienced the peaks and flows of managing dynamic teams while navigating rapid technological advancements. This journey has fueled my understanding of how critical effective time management is – not just for individual success, but for fostering a collaborative, innovative environment.
The inspiration for this book stemmed from my desire to create a roadmap for today’s professionals, a guide that breaks down the barriers of traditional time management. In my role, I’ve seen how the old ways can choke creativity and hinder progress. I wanted to communicate that productivity isn’t just about checking off boxes, but it’s about creating a rhythm that enables teams to thrive and harness their collective strengths.
Through real-world anecdotes and practical tools, I sought to transcend the clichés often associated with productivity. Instead, I emphasise the beauty of strategy, focus, and intentional decision-making as keys to navigating the chaotic nature of modern work. In essence, my goal is to ignite a sense of empowerment in readers, encouraging them to reclaim their time and, in turn, their creativity and passion for the work they do.
Do you have any unusual writing habits?
Writing for me is not just a task. It’s a disciplined craft that requires focus and intentionality. I often begin my day before sunrise, seizing the quiet stillness of the morning to immerse myself in a creative state. This time helps me gather my thoughts and map out the narrative I want to convey – whether I’m developing content, strategizing marketing insights, or writing my next book.
One habit I prize is my commitment to extensive research and market analysis before I begin writing. I dive deep into audience insights and market trends to ensure that my content is relevant and resonates with the readers I aim to engage. This data-driven approach not only fortifies my writing with solid foundations but also aligns with my philosophy of creating valuable, impactful content that serves a purpose.
Additionally, I embrace a rigorous feedback loop. After drafting a piece, I actively seek input from trusted peers and mentors – this helps refine my ideas and ensures that my output is clear, compelling, and genuinely reflects the goals I aim to achieve. I believe that great writing is a collaborative effort, and integrating diverse perspectives enhances the quality and richness of my work.
Ultimately, my unusual writing habits stem from a profound commitment to personal branding and digital marketing excellence. I see writing as an extension of my dedication to fostering growth and innovation within the tech community. Each article or book I produce is not only a reflection of my expertise but also a testament to my enthusiasm for sharing knowledge that can make a lasting impact.
What authors, or books have influenced you?
I’ve been profoundly influenced by the works of notable figures in the world of business strategy and leadership. One key figure is Jim Collins, whose book “Good to Great” reshaped my understanding of what it takes for companies to excel. His insights into the importance of disciplined people, disciplined thought, and disciplined action resonate deeply with my approach to leading teams and driving innovation in deep tech.
I am also inspired by Michael Porter, whose frameworks on competitive strategy and the value chain have provided me with a solid foundation in market analysis and strategic positioning. His emphasis on understanding industry forces and creating a sustainable competitive advantage has been instrumental as I guide organisations through complex market dynamics.
Additionally, the work of Clayton Christensen, especially in light of disruptive innovation, has impacted my perspective on how businesses must adapt and proactively shape their future rather than just responding to change. His ideas serve as a reminder of the importance of foresight and agility in leadership.
I’m also continuously motivated by Patrick Lencioni’s insights on team dynamics and organisational health. His focus on building cohesive teams and fostering a culture of trust aligns with my belief that strong relationships are at the heart of successful business execution.
What are you working on now?
At the moment, I’m fully immersed in scaling iCreateWords, where our mission goes far beyond just providing branding solutions. We’re here to redefine what it means to leverage technology for good. The vision is clear: to empower startups and small businesses with cutting-edge marketing strategies that will allow them to compete arm-to-arm with larger corporations. We’re creating a more equitable world where every entrepreneur can prosper and tell their unique story effectively.
What excites me most right now is the momentum we’re gaining through our commitment to social impact. By focusing on technology that supports sustainability, we’re not just aiming for financial success, we are aiming for much more. We’re investing in the future of our communities.
By engaging with thought leaders and leveraging strategic partnerships, we’re positioned to amplify our reach and impact. This journey is about more than just growth. It’s about setting a standard in the industry for what it means to do successful business responsibly, authentically, and sustainably.
What is your best method or website when it comes to promoting your books?
When it comes to promoting my book, the magic truly lies in the power of community. Becoming a #1 bestseller with “Pragmatic Time Management: A Productivity Multiplier” in 2024 was not just a solo effort, as it was driven by a network of incredible supporters.
Organizations like the Royal Academy of Engineering, Techscaler, and RBS networks played important roles in helping me amplify my message and reach the right audience.
For me, it’s all about authentic connections. Through workshops, networking events, and engaging discussions, these communities provided a platform where I could share my insights and the driving philosophy behind my book. The supportive spirit within these networks energized my promotional efforts, transforming what could have been a lonely venture into a collaborative celebration of growth and learning. When members of a vibrant community cheer each other on, it creates a ripple effect that resonates far and wide.
I also made sure to leverage social media platforms to create buzz. I invited my community to join the journey, and the interactions multiplied the excitement around my book. The engagement from my followers and readers was incredible, they weren’t just passive consumers – they became advocates.
Ultimately, the support from my community not only helped my book gain visibility but also fueled its message. It’s a reminder that when we combine our efforts and harness the collective strength of networks, we can achieve amazing things. I’m incredibly grateful for the backing I’ve received, and I’m excited to see how we can continue to support each other as we strive to make impactful changes in our fields.
Do you have any advice for new authors?
First and foremost, embrace authenticity. Readers are drawn to stories that resonate with them on a personal level. Don’t shy away from sharing your journey, including the challenges you’ve faced and the lessons you’ve learned along the way. This vulnerability not only builds trust but also makes your narrative relatable and impactful.
Then, focus on building a supportive community around you. Leverage networks or local entrepreneurial groups to connect with like-minded individuals. These communities offer invaluable insights, resources, and encouragement that can help you refine your ideas and develop your writing. Collaboration often sparks creativity, and having a network of supporters can elevate your journey significantly.
Additionally, make marketing an integral part of your writing process. Start promoting your book long before it’s published – share snippets, engage with potential readers, and create hype around your work. Building an online presence through social media allows you to connect with your audience, gather feedback, and foster a sense of anticipation. Remember, your role doesn’t end once the book is written. Engaging your community is key to creating a lasting impact.
And in the end, don’t underestimate the power of resilience. The path of an author can be filled with setbacks and critique, but every challenge is an opportunity to grow. Stay committed to your vision and continuously seek ways to improve your craft. Learn from feedback and remain adaptable, this mindset will not only enhance your writing but also solidify your position as a thought leader in your space.
As a founder of innovative startup iCreateWords and a bestselling author, I’ve seen firsthand how this approach can lead to meaningful success and inspire others along the way. Stay true to your voice, and remember that your story has the power to influence and uplift – launch it into the world with purpose!
What is the best advice you have ever heard?
One of the most profound pieces of advice I’ve encountered comes from the legendary author Maya Angelou, who beautifully said, “You can’t use up creativity. The more you use, the more you have.” This quote encapsulates a truth that has guided me throughout my journey as both a successful author and a founder of iCreateWords.
As an author, I learned early on that storytelling is a muscle that strengthens with use. Embracing the creative process meant pushing the boundaries of my ideas, experimenting with different narratives, and continually seeking inspiration from my experiences and those around me. Each word penned, each book written, only deepened my appreciation for the magic of creativity and its boundless potential to connect with others.
In my role as a founder, I’ve applied this principle of abundance to my work at iCreateWords. In the world of branding and digital marketing, innovation is propelled by creative thinking – whether it’s developing groundbreaking strategies or creating engaging content that resonates with diverse audiences. The more I embrace and share creativity within my team and our community, the more it multiplies, leading to extraordinary outcomes and meaningful impacts.
What are you reading now?
Right now, I’m reading “Range: Why Generalists Triumph in a Specialized World” by David Epstein. This book has captured my attention because it argues that breadth of knowledge and diverse experiences can spark creativity and innovation – something I believe is critical in today’s reality. As the founder of iCreateWords, I see firsthand how integrating insights from various domains can lead to groundbreaking solutions for our clients.
Epstein’s ideas resonate with my journey as both an author and entrepreneur. My path hasn’t been solely defined by expertise in one area. Rather, it’s been shaped by a range of experiences, each contributing to my ability to tackle complex challenges with fresh perspectives. This reinforces my commitment to fostering a culture of curiosity within my team, where learning and exploration are always encouraged.
What’s next for you as a writer?
As a writer, my next adventure is writing a book that encapsulates my journey as the founder of iCreateWords, a disruptive startup positioned to redefine digital branding. I want to look into the heart of innovation and how it can empower entrepreneurs and reshape industries. My aim is to share not just strategies, but also the authentic stories of resilience, creativity, and the unexpected paths that lead to success.
This book will be a blueprint for aspiring founders, offering actionable insights and a fresh perspective on leveraging technology for good. I hope to inspire readers to embrace their own unique journeys, challenge the status quo, and dare to make an impact in their fields.
If you were going to be stranded on a desert island and allowed to take 3 or 4 books with you what books would you bring?
I’d bring “Sapiens: A Brief History of Humankind” by Yuval Noah Harari. It encourages big-picture thinking, reminding me of the interconnectedness of all things – a vital perspective for any founder looking to make a meaningful impact.
I would also choose “Man’s Search for Meaning” by Viktor Frankl. Frankl’s profound exploration of finding purpose amidst adversity resonates deeply with the entrepreneurial journey. His insights on resilience and the human spirit would be my guiding light in overcoming challenges.
I’d also pack “Creative Confidence” by Tom Kelley and David Kelley. This book inspires readers to tap into their own creativity and embrace innovative thinking. It would remind me that even on a desert island, creativity can lead to new solutions and possibilities.
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