About Purpose is Bullsh*t
Purpose is Bullsht: The Myth of Purpose and the Freedom to Live Now* is a raw, refreshing wake-up call for anyone who is tired of chasing the ever-elusive idea of “finding your purpose.” While the title is intentionally bold, the message itself is thoughtful, grounded, and far deeper than shock value. It speaks to the quiet exhaustion many people feel after being told that happiness, fulfillment, and worth are always just one more goal away.
We hear it everywhere, on stages, in podcasts, and across social media, that purpose is the key to success and meaning. But what if that belief is not only misleading, but actually keeping people stuck in a cycle of waiting and self-doubt?
In this no-fluff, straight-to-the-point read, I challenge the toxic narrative that says you are incomplete unless you have identified a singular “why.” Instead of endless searching, readers are invited to reconnect with the present moment and recognize that meaning does not require a grand mission or perfectly defined life path.
Written for doers, dreamers, burned-out achievers, and especially for those who do not usually pick up books in this genre, the book is intentionally short, accessible, and designed for busy people who want something honest, reflective, and immediately applicable. Through personal insights and practical reflections, Purpose is Bullsht* reminds readers that fulfillment is not something to earn later. Joy, peace, and contentment are available now, without the pressure to be extraordinary.
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Author Bio:
Juanisha Byrd Dubose is a public health and social justice professional, entrepreneur, and real estate investor dedicated to creating meaningful change in communities. She draws on her personal experiences and professional expertise to challenge conventional ideas about success, purpose, and fulfillment. In her debut nonfiction book, Purpose is Bullsht: The Myth of Purpose and the Freedom to Live Now*, Juanisha offers readers a bold, no-fluff perspective on letting go of societal pressures and embracing a meaningful life today. She lives in Columbus Georgia and enjoys connecting with readers through social media and speaking engagements.