About Quantum Impact: How Leaders Must Prepare for the Next strategic frontier
Quantum Impact: How Leaders Must Prepare for the Next Strategic Frontier is the definitive guide for executives, investors and decision-makers navigating one of the most important technological shifts of the century. Written for leaders who need clarity rather than hype, this book explains what quantum computing really is, where the commercial value is emerging and how organisations should prepare for the transformation already underway.
Quantum computing is moving from research labs into real enterprise strategy. National governments are mandating post-quantum cryptography. Industries are running early pilots in chemistry, optimisation, finance and materials discovery. Supply chains for cryogenics, photonics and control electronics are scaling. Early logical qubits are approaching, and the organisations that understand this trajectory will hold a decisive advantage once capability accelerates.
This book separates signal from noise. It gives leaders a clear understanding of the NISQ era, the road to error-corrected systems and the modalities driving progress across superconducting, trapped-ion, neutral-atom and photonic architectures. More importantly, it translates the science into business terms: timelines, use cases, competitive implications and the internal capabilities enterprises must build now.
Readers will take away:
What quantum computing can realistically achieve today and in the next decade
How PQC, cryptography mandates and national strategies are reshaping security
Where early commercial value will appear across sectors such as pharma, energy, finance and manufacturing
Why enabling technologies—cryogenics, lasers, amplifiers, control systems—will scale before full quantum machines
How to build organisational readiness, evaluate vendors and avoid common strategic mistakes
What leaders must do over the next three to seven years to secure quantum advantage
Grounded in three decades of commercial experience across advanced technologies, the book provides a practical roadmap for leaders who must navigate uncertainty, prepare their organisations and make informed strategic decisions in a rapidly evolving landscape.
Quantum Impact will not arrive suddenly, those who prepare early will define the next frontier.
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Author Bio:
Jonathan Yates is a British author, entrepreneur and commercial strategist with three decades of experience at the intersection of business and technology. A father of three boys, he divides his time between London and Harrogate, balancing a love of family, the outdoors and innovation.
A published author with Wiley/Capstone, Jonathan’s titles include All-Time Essentials for Entrepreneurs: 100 Things to Know and Do to Make Your Idea Happen and Freesourcing: How to Start a Business with No Money. His work distils years of entrepreneurial experience into practical insights for founders and business builders, and his writing spans both nonfiction business books and fictional children’s stories.
Jonathan’s entrepreneurial journey began in product innovation when training for a marathon across the Sahara Desert inspired him to invent WAHOO, an award-winning hydration product sold through UK retailers and the military. Since then he has built and scaled ventures across AI, data, Web3 and quantum computing, helping startups and global enterprises turn frontier technologies into scalable commercial success. He has served as General Manager EMEA at D-Wave, Head of Commercial at IBM Watson Group and now leads global growth for Silent Waves, a European quantum electronics company.
As co-founder of ClarityScale, Jonathan works with venture and private equity investors to accelerate portfolio growth through AI-driven insight. His expertise spans sales leadership, marketing, customer success, partnerships and go-to-market strategy, underpinned by deep knowledge of quantum, generative and agentic AI and advanced analytics.
Jonathan has appeared widely in national press and international radio. His top ten tips for business success were once compared to those of The Apprentice’s Sir Alan Sugar and in The Sunday Times, entrepreneur Peter Jones praised Jonathan’s instinct, writing that “it won’t be long before he gets a loyal following.”
An accomplished public speaker and former ambassador for Enterprise UK, Jonathan has advised founders, boards and investors on commercialising emerging technologies and building high-performance teams. He holds certifications in Strategic Thinking, Adaptive Leadership and Governance and serves as a Non-Executive Director for growth-stage businesses.
Outside of work, Jonathan is an avid skier, cyclist, swimmer and hiker with a lifelong love of rugby, adventure and technology.