About Startup Guide to U.S. Healthcare by Krista A. Bragg DNP MBA MSN RN
Exposing the Untapped Realities of U.S. Healthcare
Feeling overwhelmed by the U.S. healthcare system? Whether you’re an aspiring entrepreneur, a dedicated student, a seasoned industry leader, or simply curious about how US Healthcare really works, this book is your insider look into how healthcare really works.
Authored by a healthcare executive with decades of hands-on experience from critical care nursing to senior leadership across hospitals and insurance companies, “Startup Guide to U.S. Healthcare” cuts through the jargon to deliver actionable insights and an unparalleled insider’s perspective.
What You’ll Discover Inside:
Demystifying Insurance: Finally understand how U.S. health insurance (payers) truly operates. Grasp complex concepts like networks, the impact of medical financial distress, the No Surprises Act, and critical financial metrics like PMPM (Per Member Per Month) and Medical Loss Ratio (MLR). This knowledge is crucial for anyone navigating or building within healthcare.
Think Like a Leader: Gain a rare glimpse into the minds of healthcare executives. Learn their priorities, decision-making processes, and the key metrics (like HCAHPS, CAHPS, NPS) that drive their strategies. This section empowers you to speak their language and effectively engage with healthcare organizations.
Identify Solutions, Not Just Problems: The book transparently exposes the “fragmented,” “frustrating,” and “lost” patient experience in U.S. healthcare today. But more importantly, it frames these challenges as untapped opportunities for innovation, guiding entrepreneurs and leaders on where to focus their efforts to create meaningful change.
Real-World Wisdom & Practical Case Studies: Move beyond theory with practical “Pitch Playbooks” and compelling case studies. Learn from real-world scenarios and the author’s extensive consulting experience with startups. These insights provide concrete examples of both challenges and successful strategies.
More Than a Startup Guide: It’s a Comprehensive Resource: While providing an invaluable “Founder’s Toolkit” for market entry, investment, and compliance, the book’s deep dive into U.S. healthcare systems, payment models, and regulatory landscapes (including FDA and NIH) makes it an indispensable guide for: Entrepreneurs seeking to innovate and thrive in the healthcare space. Students entering healthcare fields, providing a practical foundation. Leaders looking to deepen their strategic understanding and impact. Anyone who wants a genuine insider’s look into this vital industry.
Transform your understanding of healthcare and unlock new possibilities. Add “Startup Guide to U.S. Healthcare” to your library today and gain the tactics and tools to improve care and win in this massive U.S. market.
Buy the book, and follow the author on social media:
Learn more about the writer. Visit the Author’s Website.
Author Bio:
About the author
Krista A. Bragg, DNP, MBA, MSN, is a senior healthcare executive with deep experience leading strategy and operations across multibillion-dollar U.S. health systems and payer organizations. She advises startups and healthcare companies on market entry, operational scale, and value-based growth.
As the founder of KB Kinetics and Kinetics & Belle Publishing, Krista brings a rare blend of clinical, operational, and payer expertise to help innovators navigate the U.S. healthcare system. A Lean Six Sigma Black Belt and a Wharton Executive Leadership alum, she holds a doctorate and a master's from the University of Pittsburgh and an MBA in healthcare administration. As a guest faculty member at Carnegie Mellon and the University of Pittsburgh, she shares insights on healthcare strategy, innovation, and operations, and has authored numerous peer-reviewed publications. Residing in Pittsburgh, PA, she is passionately committed to fostering innovation that truly transforms healthcare.