About Steal These Headlines: 100 Famous Ad Campaigns. Billions Sold. And So Can You
Entrepreneurs, CEOs, marketers, sales teams? Why should you care?
Because the top of your website, your landing pages, your email subject lines, your Google ads, your elevator pitch—they could all convert more people into customers. How? With better headlines like Apple, Nike, Coca Cola, BMW. Listerine sales increased 8000%. That wasn’t crazy luck – it was the result of amazing ad campaign.
Inside you’ll get:
The 100 most successful headlines and the brands behind them.
The principles that make each headline work
Impact data: sales increases, market shifts, cultural changes
Common patterns and structural elements across winning headlines
Why certain headlines outperformed competitors
This is not theory. Every headline in this book was tested in the marketplace and generated measurable results.
An ad concept accelerated a car company from 50,000 annual sales to 500,000
Words became memes still being repeated today, driving massive awareness.
11 words that ran profitably for 40 years straight, which you can emulate
These aren’t accidents. They’re the product of understanding how human psychology intersects with language.
And you can imitate their success.
Steal These Headlines analyzes the 100 greatest advertising headlines of all time, drawing from legendary compilations, industry archives, and the work of advertising pioneers like Ogilvy, Bernbach, and Burnett.
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Author Bio:
Jeffrey Goldsmith began his career as a copywriter in Tokyo, and became a creative lead at top agencies for global brands in New York and San Francisco. He was a journalist for Details and Wired, and he launched numerous Silicon Valley startups as head of marketing. He continues to consult. Jeff is a yogi and meditator, cooks quite well, speaks the romance languages, travels widely, and lives in San Francisco with his partner, the artist Silvia Poloto.