About Story-Driven Employer Branding: Introducing The Magnetic Employer Branding Method™: Matching Minds with Mission Through Business Storytelling by Susanna Rantanen
Attract, engage, and retain top talent with a story-driven approach that transforms your employer brand into a magnetic force.
Discover how storytelling can align minds with mission, driving growth, culture, and long-term success.
Susanna Rantanen, creator of The Magnetic Employer Branding Method™, combines decades of expertise in HR, marketing, and storytelling to help businesses build employer brands that stand out and deliver measurable results.
Story-Driven Employer Branding equips leaders with proven strategies to transform talent acquisition and retention. This book empowers businesses to create emotional connections that fuel growth and engagement.
Unlock the power of storytelling to elevate your employer brand.
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Author Bio:
Susanna Rantanen is the world’s leading modern employer branding expert, creator of the Magnetic Employer Branding Method™️, and popular podcaster. With over two decades of experience, she empowers HR, marketing, and communication professionals to transform their organizations into talent magnets through compelling storytelling. Founder of Finland’s first employer branding agency, Susanna strategically guides C-suite executives to leverage their personal brands, driving talent retention, business growth, and competitive advantage. Known for empathy, clarity, and tasteful humor, Susanna matches minds with missions, turning complex employer branding challenges into clear, magnetic success stories.