About The Goal Driven Business: A New Business-Building Methodology That is Simpler, Faster, More Profitable and Fun than Whatever You Are Doing Now — Especially for Professional Practices
FUTURE BUSINESS SUCCESS DEPENDS ON GOALS, NOT PERSONALITY
Yesterday’s model of professional practices and businesses are being left behind, lost in the new marketplace of the 2020’s. But this leaves a niche, a narrow opening for the best businesses to prosper and thrive.
Written by an entrepreneur and consultant who has been advising small business owners for 35 years, The Goal Driven Business: A New Business-Building Methodology is aimed to support the future of the professions and small businesses, which is changing dramatically.
This essential guide explains that in this new decade, quality will be the #1 marketing advantage for small business success. To survive, you have to scale your business to support customers, who are demanding more. This requires a highly expert organization.
Author Edward Petty gives you a map, a step-by-step guide to achieving fast and long-term success in business. It shows how your business goes through five stages of development, and that by making 20 “Big Shifts” in your thinking and actions, you can achieve your business and life goals.
The Goal Driven Business teaches how to shift from a Personality Driven Practice where everything depends on the owner, to developing an expert business where goals drive everything. The Personality Driven Practice leaves employees disengaged and often cowed. They hide out and stay away from the owner. Or they role play: “Let’s pretend we’re doing our jobs and look busy.” It’s no wonder studies show few employees are genuinely engaged in their work.
People, procedures, and customers focused on goals create a more profitable, efficient business and an enjoyable experience for everyone involved.
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Author Bio:
Edward Petty has spent the last 35 years working hands on with all types of professionals and their businesses. The professions include chiropractic, dentistry, acupuncture, medical, podiatry, and legal. He formed a company called Petty, Michel, and Associates, and, as a group, we traveled around the U.S. working directly with business owners and their staff. They improved their revenue through better organization and marketing and were able to take their business to its “next level.”