About The Revenue Zone: The Ultimate Playbook for The Next Generation of B2B Sales, Marketing and Predictable Revenue Growth
The Revenue Zone offers a strategic guide for B2B sales and marketing leaders to leverage modern buyer behaviors. It provides insights into the evolving B2B landscape, a new approach beyond traditional sales funnels, and actionable steps to create a digital ecosystem that maximizes engagement, drives growth, and stays ahead in the competitive market.
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Author Bio:
Tom Burton is a Revenue Expansion Specialist who helps sales and marketing organizations achieve consistent sales and drive predictable revenue growth through the adoption of innovative sales and marketing strategies and modern technology solutions that focus on buyer enablement.
Through his companies, Revenue Zone Media, LeadSmart Technologies, and Sunwest Ventures, Tom works with leading organizations and their executives to adopt new sales and marketing approaches, mindsets, processes, systems and technologies that align with the modern buyer journey and create a superior customer experience.
Tom has a degree in Computer Science and more than 35 years of experience working with Fortune 500 companies, SMBs, non-profits and start-ups including Bank of New York Mellon, Dell Technologies, Intuit and USAA. Tom is also a successful entrepreneur himself having built and sold multiple companies and is currently a co-founder at LeadSmart Technologies, a fast growing SaaS technology company.
Tom is also well known for his ability to simplify and distill complex business problems, situations and data into easy to understand strategies and techniques and is a popular speaker and trainer.