The Selling Checklist: How to Boost Sales Conversions, Build Customer Trust, and Turn Meetings Into Money by Andrew Goldberg

About The Selling Checklist: How to Boost Sales Conversions, Build Customer Trust, and Turn Meetings Into Money by Andrew Goldberg

The Step-by-Step Sales System That Actually Works—No Gimmicks, No Guesswork, Just Results.

Are you tired of leaving sales meetings feeling defeated, disorganized, or unsure of what went wrong?
Do you know your product adds real value—but still struggle to close the deal?

The Selling Checklist is your no-fluff, easy-to-follow playbook for mastering the fundamentals of successful selling. Built from years of real-world experience and tested across hundreds of business coaching clients, this practical guide delivers the ultimate system to increase your conversion rate, build lasting client relationships, and sell with confidence—even if you’ve been struggling for months.

In this powerful pocket companion, award-winning ActionCOACH business coach Andrew Goldberg breaks down the essential components of a winning sales conversation into 18 actionable checkpoints you can start using immediately.
Inside, you’ll learn how to:
– Lead sales conversations with purpose, clarity, and confidence
– Ask powerful questions that uncover real customer needs
– Handle objections like a pro (without resorting to pressure or price cuts)
– Build rapport, gain trust, and close deals without sounding “salesy”
– Use a repeatable script system that you can tailor and master

Whether you’re a seasoned salesperson, small business owner, or just getting started, The Selling Checklist gives you the structure and mindset to finally stop winging it—and start winning consistently.

If you’re ready to stop hoping for better results and start building a system that delivers them, this is your checklist.

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Author Bio:
As one of the top coaches in ActionCOACH in the UK and globally, Andy Goldberg brings over 25 years of remarkable leadership, sales, business and personal development experience to executives and business owners. An award-winning coach since 2010, he specialises in sales, leadership and improving team performance and culture. Andy’s brand promise to growth companies is simple: to help committed business owners to grow their business at a faster rate, achieve record results and get more life from their business.