About The SMART Fundraiser by Catherine Iheme, MBA
Raise More. Stress Less. Fund Your Mission with Strategy, Not Struggle.
Securing funding is one of the biggest challenges for businesses and nonprofit organisations—but it doesn’t have to be an overwhelming struggle. The SMART Fundraiser provides a step-by-step roadmap for navigating the complex world of fundraising and building lasting relationships with funders and investors.
Whether you’re a small business owner, nonprofit leader, or entrepreneur, this guide will give you the tools to confidently secure funding and scale your impact. Drawing from real-world observations and proven strategies, Catherine Iheme, MBA, shows you how to transform your approach to fundraising from desperate asks to compelling invitations for meaningful change.
What You’ll Learn:
*How to identify and pursue the right funding sources for your mission
*The art of knowing when to bootstrap and when to raise capital
*Strategies for crafting proposals that blend data with emotion
*How to build authentic relationships with funders and investors
*Frameworks for strategic thinking that expand opportunities while maintaining focus
*The difference between requests for funding and compelling invitations for impact
Who This Book Is For:
*Nonprofit leaders seeking grant funding and donor support
*Entrepreneurs pursuing investment for their startups
*Small business owners exploring funding options
*Anyone with a mission-driven idea that needs financial backing
The SMART Fundraiser eliminates the guesswork and provides clear, actionable tools to help you raise more money with less stress. No more cold asks. No more overwhelming uncertainty. Just clear, strategic approaches that turn funding challenges into opportunities for growth and impact.
Transform your fundraising from struggle to strategy—and watch your mission thrive.
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Author Bio:
Catherine Iheme, MBA, is a seasoned fundraising expert, certified senior product manager, and the visionary Founder of Grovential. With a passion for helping businesses and nonprofit organisations secure funding for meaningful impact, Catherine brings both academic rigour and real-world insight to the complex world of fundraising.
Armed with an MBA in Social Enterprise and Entrepreneurship, Catherine combines analytical thinking with storytelling, ensuring that organisations can attract funders, build lasting relationships, and secure the financial resources they need to thrive. Her expertise spans grant writing, diverse revenue streams, product discovery and creation, marketing, and impact-driven business growth.
Beyond fundraising, Catherine is an advocate for social impact, entrepreneurship, and financial empowerment. She believes that every great idea deserves funding and is passionate about helping mission-driven organisations build sustainable revenue systems that support long-term growth and impact. Her mission is to make funding accessible, strategic, and sustainable for mission-driven leaders.
Catherine’s work extends beyond consulting and training. Through Grovential, she provides comprehensive support to organisations seeking to scale their impact through strategic funding approaches. Her approach emphasises building authentic relationships with funders, crafting compelling narratives that blend data with emotion, and developing sustainable funding strategies that support long-term growth.
When she’s not helping organisations secure funding, Catherine enjoys strategic games that challenge her analytical thinking, continues her professional development in business strategy, and advocates for initiatives that promote entrepreneurship and community development.
“The SMART Fundraiser” represents Catherine’s commitment to democratizing access to funding knowledge and empowering mission-driven leaders to achieve their goals with strategy, not struggle.