Tell us about yourself and how many books you have written.
I believe that a grown-up can become a crucial positive influence for a child, if they practice two simple principles:
* Lead by example – model or find an expert to model the desired behavior for the child (like a coach, teacher, friend, sibling, cartoon character, etc.), and
* Go for a win-win relationship – be sincerely interested in the child’s own needs and desires, as well as yours.
In addition to authoring the “Roro Goes…” series, I am also the creator of the Bond With My Child Method, which enables a grown-up to connect with their child in record time (under 90 seconds). I am launching and growing an online community to serve as a collaboration platform that champions child development and growth.
Roro Goes… is my first book of the series.
What is the name of your latest book and what inspired it?
Roro Goes Around The World – the birth of my first son Max started me on this journey and the news of my second son Teddy gave me the fuel to finish it. Along with the unwavering support of my wife and high-school sweetheart Mira.
Roro goes is an expression of my belief as a parent, that when there is a two-way communication and a good role-model, a child can make their dream come true almost certainly.
Do you have any unusual writing habits?
I am most productive in the dark hours – either very early in the morning or very late.
What authors, or books have influenced you?
Wayne Dyer with his practical spirituality, A. A. Milne with Winnie-the-Pooh, and Russell Brunson of ClickFunnels, who inspired a re-write of Roro Goes, to put in the bonding spin that I did as a bonus to the story line. Russell is a direct response marketer, who inspired me in the way I communicate with my son – and it turned out pretty useful!
What are you working on now?
The second part of Roro Goes, where he continues his journey throughout Europe, Antarctica, countries in Africa, North America and a secret other place…
I am also creating a book for grown-ups – on best practices in connection and bonding with their child – targeting to support not just the parent, but also any loving grandparent, teacher / educator or a kids’ coach.
What is your best method or website when it comes to promoting your books?
I use social media – LinkedIn, facebook groups, Amazon ads – but my goal is to also speak on the subject – whether through a podcast or interviews, we’ll see…
Do you have any advice for new authors?
Be strategic about your “products” – decide first on who is your ideal audience – as in a single reader – who do you want to serve. Then, define the enemy – what or who’s your reader’s major problem you are solving – a book can “fight” boredom, but can also provide knowledge, confidence or sense of belonging to a certain “tribe”. What can your reader call themselves, by reading your book, and be proud of it?
My offer to my audience is this: a child developer – an adult who is committed to grow with their child.
What is the best advice you have ever heard?
In my life, the win-win principle has given me a lot of value. Here is what I mean: when I go into an event – whether it is a dinner with someone or playing with my son, I strive to find the right amount of fun or “benefit” for both of us. It’s the same in business for me, too – if you are better off and I am better off as a result of this deal, then let’s do it.
The way this is reflected in my writing is that I promote feedback or “discovery” – finding out what the child, or Roro as a metaphor of a kid, wants or needs.
What are you reading now?
Since I was 12, I switched from fiction to 99% business or personal development books.
Right now, my focus is on marketing Roro Goes and producing more content around the grown-ups book, so I am reading a lot of direct response marketing materials. DotCom Secrets and Expert Secrets by Russell Brunson, to name a few… I am weird like that – when I go in production mode, I read with a highlighter and a pen in my hands. I love to put to use what I like right away.
What’s next for you as a writer?
Spreading the word about Roro is my main focus. It was always a dream of mine to give the world something that I created and that I am really proud of – and Roro is this thing for me now.
It is more than a kids’ book – it’s a mindset of breaking beyond one’s comfort zone and making dreams come true by using the right experts as your mentor or role model.
This will be the focus of the bonding book for adults too – along with finding those areas where you and the child are the “expert” in your own mutual and unique world…
If you were going to be stranded on a desert island and allowed to take 3 or 4 books with you what books would you bring?
I would bring not only books to read but I’ll make sure to have notebooks and pens.
Dancing between consuming and producing is vital for me.
– “Abundance” by Peter Diamandis – he offers a great spin on technology and our future;
– I’d also take a Tony Robbins book – one of his older ones or the Personal Power II workbook
– a spiritual book like The Bible, too – I love the fact that it has so many layers in its story line – literally, one can read it as good-night fairy tales and as a life-changing scripture. I am certain the main books of all the world religions will have a similar effect – the stories are metaphors one can use to accept or understand what’s yet unclear by liking it to something familiar.
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