What Every CEO Must Know, 37 Secret to Lead With Confidence and Power by Bill Miller
What’s the #1 reason CEOs fail?
Blind spots they never saw coming.
Most CEOs don’t fail because they lack intelligence or drive. They fail because they miss the warning signs. Blind spots erode trust, derail decisions, and sink companies.
What Every CEO Must Know, 37 Secrets to Lead with Confidence and Power, reveals proven strategies, directly from over 20 real founder and first-time CEO stories, that every CEO needs to lead with confidence, clarity, and resilience.
Award-winning author and trusted CEO advisor Bill Miller draws on over three decades of experience guiding CEOs and founders through their toughest challenges.
You’ll discover how to:
Spot and eliminate blind spots before they sabotage credibility and trust.
Make faster and sharper decisions, even with incomplete data.
Lead with clarity, not cleverness, so your team can execute flawlessly.
Turn mistakes into momentum with proven recovery strategies.
Includes practical tools you can use today:
Each chapter includes frameworks, playbooks, and checklists from the CEO Decision Grid, the 90-day Growth Engine Challenge, and the 8-Step Hiring Framework that help you cut through uncertainty and lead with confidence.
Perfect for startup founders, first-time CEOs, and seasoned leaders who want to build clarity, confidence, and operational excellence.
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Author Bio:
Bill Miller is an executive advisor, mentor, and coach to founders, aspiring CEOs, and small-to-mid-size company leaders who want to lead with confidence and power.
He is the award-winning author of The Rookie CEO, You Can’t Make This Stuff Up! and the upcoming
What Every CEO Must Know: 37 Secrets to Lead with Confidence and Power. Drawing on decades of firsthand experience, Bill helps leaders eliminate blind spots, build trust, and deliver operational excellence that fuels growth and profitability.
Over the past 35 years, Bill has held senior executive roles in Marketing, Product Management, Business Development, Strategic Planning, Development, and Operations across startups, venture-backed companies, and multi-billion-dollar global firms. His deep cross-functional
background gives him a unique ability to connect strategy with execution and theory with reality.
He founded his consultancy in 2011 to help first-time CEOs and expanded to Beelinebill Enterprises in 2020.
As an advisor, Bill partners with first-time CEOs and founders who need a trusted sidekick to navigate uncertainty, make better decisions, and stay focused on what matters most. His clients learn to build their “blind spot muscle,” strengthen their leadership
confidence, and lead their organizations with clarity and purpose.