Tell us about yourself and how many books you have written.
I’m Yaagneshwaran Ganesh, I love everything marketing and martech to be precise. I’m an author, columnist and also the Director of Marketing at Fiind Inc. I’m from Chennai, India. I’ve written 5 books so far.
What is the name of your latest book and what inspired it?
My just launched book is titled “Syncfluence”. It stemmed out as an idea during one of our MarketingSync workshops, which was focused on marketing synchronicity at the strategic level. People wanted something actionable and it was the year of influencer marketing. That was the spark for syncfluence.
Do you have any unusual writing habits?
I don’t have a pattern or structure that I rigidly follow. I just go by who is the book for and what am I trying to communicate.
What authors, or books have influenced you?
Most books of Seth Godin, Malcom Gladwell and Jeffrey.J.Fox
What are you working on now?
I just finished this book “Syncfluence” so not working on any book as we speak but I’ll definitely work on more books. I enjoy the process more than the results as writing has been one of those reasons to collaborate with people across the globe, interview them and learn from everyone.
What is your best method or website when it comes to promoting your books?
Amazon India comes first, then Amazon US. Others help too but these two are the linhcpin.
Do you have any advice for new authors?
“Do what you want to do. People will have their views anyway,”
What are you reading now?
Most recently – “Hacking Marketing” by Scott Brinker.
What’s next for you as a writer?
I would like to explore more specifically in martech and try new formats of writing.
If you were going to be stranded on a desert island and allowed to take 3 or 4 books with you what books would you bring?
I would ask for internet and regularly read the blogs of Scott Brinker, Jeff Bullas and Ann Handley.
Author Websites and Profiles
Yaagneshwaran Ganesh Amazon Profile
Yaagneshwaran Ganesh’s Social Media Links
Facebook Profile
Twitter Account