About Your Data is F**Ked – For Marketers: Growth Marketing, Strategy and Personalisation Handbook for Digital Marketers by Mark McKenzie
Your data is F**ked. Here is why and how to fix it.
Your data, reports, insights, and dashboards are totally F**ked. At least, it feels that way. You are not alone. Many other marketers are in your boat.
Good data = better marketing. We all get that, but by knowing our customers, we can offer more personalised communication and have better conversations. We can understand what is working in our campaigns and what isn’t. With automation, communication can be scaled, highly effective, and highly profitable. With AI, it can be turbocharged, and with the right models, we can confidently predict the future.
Customers want and expect you to know them, but they also don’t want to be stalked, spammed, chased, cajoled, and generally bothered without permission or reward for their attention.
The frameworks, exercises, and strategies in this book are designed for you to go back to time and time again; the concepts are easy enough to follow for anyone new to this increasingly critical and once specialist-only area.
This is a book for the frustrated, dazed, and confused containing everything you need to know as a marketer or decision-maker to hold your own and understand why your data is F**ked and how to fix it.
This is a book for digital marketers of all creeds, but if a family member or friend has casually and repeatedly assumed that you ‘do SEO’ – and you don’t – this is probably the book for you.
The issue of F**ked data is persistent because it is a symptom of a much deeper set of challenges. Let’s start by understanding the problem. Go get a coffee and pull up a chair.
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Learn more about the writer. Visit the Author’s Website.
Author Bio:
Mark McKenzie, starting his career in media in London, has amassed over a decade of experience in the field of digital marketing and analytics. Throughout his journey, he has collaborated with SMEs, corporates, and enterprises, establishing highly specialised consultancy and agency departments that prioritise digital analytics. Serving clients across New Zealand, the United Kingdom, Australia, and the USA, Mark has encountered and tackled challenging questions from struggling marketers in diverse industries, spanning web analytics tools, platforms, connections, and databases. It is this wealth of real-life experience that forms the foundation of this book.
Your Data is F**ked bridges the gap between the technical realities of digital marketing and the strategic objectives of senior stakeholders. Each theory, idea, and framework presented within has been thoroughly vetted by the brands, marketers, and business owners whom Mark has served and continues to collaborate with. He is not merely an armchair critic or an intellectual researcher but an active participant in the field, working alongside professionals every step of the way.
Following the sale of his consultancy, Mark briefly assumed the role of Head of Analytics in sunny Auckland, ensuring the successful transfer of his specific knowledge and skills. He was also a founding member and Director (Auckland) of the internationally renowned conference ‘MeasureCamp’ and supported the community by regularly hosting and organising ‘Web Analytics Wednesday’ events.
While he now resides in the not-so-sunny UK with his family, Mark continues to engage in consulting, sailing, and working on various projects.
For more information, go to: https://www.mcktui.com/